Whenever you research digital marketing prices, whether for influencer or social media marketing, remember that you get what you pay for with these services. When you hire a full-time employee to run influencer marketing campaigns for you, your monthly expenses could range from $3,000 to $8,000. Its also why companies often ask what a fair price for hiring an influencer is. We have collated whats out there, but the only thing that seems fixed is that a significant number of variables come into play. The list is 60/40 gender split, with women dominate 6 women against 4 men. The partnerships we mentioned above can be used for both short and long-term influencer partnerships. Like the celebrities of old, their fans want to be like them, using the same products as they do. 2014 was a key year. Second, the size and scope of your influencer marketing campaign will also have a strong impact on how much influencer marketing agencies charge. How Influencer Marketing Can Boost Your ROI, How to Find the Perfect Influencer Marketing Company, WebFX 1995-2023 | Celebrating 25+ Years of Digital Marketing Excellence, Call Toll Free: If you want to outsource your content marketing to an agency, this is how much you can expect to pay. Beyond 50,000 subscribers, we might add $2,000 per 100,000 followers (50,000 followers would be equal to $1,000 using the above scale). By signing up you agree to our privacy policy. The average cost of a website build in 2021 is 5452.30. If your audience uses more than one social media network, it makes sense for your influencer marketing strategy to include more than one platform. Before you contact a prospective influencer, you need to understand your business model and discuss what collaboration would best benefit your business. On average, TikTok influencers charge $5 per post, per 1000 followers. At this point, we see close to a fourfold leap up from power influencers (with 30-500k). Influencer marketing in the UK seems to be pitched at a fairly robust price point, albeit one that it seems these marketers have been willing to pay. Now that weve talked a bit about influencer rates, you might be wondering what your influencer marketing dollars will get you. In a 2019 survey by The Influencer Marketing Hub, research showed that businesses make an estimated 600% return for every 1 spent on influencer . That can result in a partnership that doesnt deliver any long-term value to your company. Check out this collection of the best influencer marketing agencies weve found to get started today! There are also several influencer marketing agencies that exist to connect influencers with brands who want to hire them, but thats not where their services stop. A YouTuber with fewer video views can still make an impact, though. On top of that, you need to factor in a TikToks superior level of engagement, based on its highly competitive environment that has been sparking so much creativity for the last several years. For example, if you want an influencer to create a post with video content, they may charge an additional fee for creating the video. According to analysts, YouTubers with that big of a reach can charge up to $50,000 per video. Youll find that influencer rates fluctuate based on how much engagement an influencer generates on their organic vs. sponsored content. Privacy & Terms of Use Finding the right influencer for your brand is a balancing act between what you can afford and their influencer rates. charge based on video views (charging $50$100 per 1,000 views). If youre focusing on Snapchat, but your target audience resides on Facebook, that campaign isnt going to perform. Theres no hard evidence for it here, but potentially power-influencers might be able to drum up regular business, which means they can afford to charge less per post. While these features can increase your prices, they can also improve your campaigns performance. But you need to weigh up what you save in cost, versus the time and effort that youll spend doing this yourself. Those who post on the platform charge between $5 and $2,500 per post. On Instagram, influencer pricing adheres to the fairly simple formula of more followers = higher cost. The average prices for marketing strategy are: Marketing strategies also have the biggest number of annual retainers, which range between 40,000-250,000 depending on the level of work involved. 3. Comedian and actor Lolly Adefope commands a higher engagement rate than either of our two previous examples at 7.09% with 9,090 average Likes generated from a smaller follower base of 112,707. In 2022, influencer marketing costs $100 to $1 million per post. When you start calculating influencer marketing costs, you'll see many guides suggesting that you pay X amount per 1,000 followers influencers have. Facebook influencer rates by the number of followers. This means that brands are making their investments go further by partnering with a wide variety of rising star micro-creators to drive long-term results, rather than partnering with a couple of big names. There is no one size fits all approach when it comes to influencer pricing, but a lot of marketers will work on a basis of 80 per 10k followers. Looking for the legal stuff? Thats because by partnering with only your company, an influencer turns down other sources of revenue. Again we might speculate that it has something to do with engagement or sample size. Pinterest is another popular channel for influencer marketing, though we could not find any indication of how much you might pay for Pinfluencer marketing. Not celebrities in the usual sense, in that their fame is inextricably tied up with the media through which they broadcast, rather than any specific discipline (not even socialite). 11 . Influencer agencies function as companies in charge of creating, designing, and executing advertising campaigns. Then we have the celebrity level: here Facebook once again commands a premium over stablemate Instagram, though is considerably cheaper than YouTube. According to the InfluencerMarketingHub research, in 2020 62% of companies, that took part in the survey, increased their Influencer marketing budget throughout 2020, and an additional 20% committed to keeping the same level budget in 2021. At the very top of the Instagram influencer food chain we find the megastars who dominated the marketing/advertising landscape before all these influencers came along. Five factors affect an influencer marketing companys pricing, including: In almost all cases, an agency scales its influencer marketing pricing by the number of posts requested. No matter which platform you choose to target, its critical to select one that your audience uses. Snapchat influencer marketing, cost per follower range. As such, it really helps to think about your budget before you start looking for influencers. If you want an influencer with 50,000 followers, versus 5000 followers, it will cost more. Uncategorized. A shoutout happens when you pay a user to promote your brand or product on social media. The whole process was very easy! Influencers with more than one million followers can abandon that price point easily. Your influencer marketing companys background can also impact your influencer marketing pricing. Investing in this channel is now a prerequisite for the launch of a new product. Thats just under 4 days that you could use to grow another part of your business. The more engaged their followers are, the better for your message. You need to determine the success for a project with a prospective influencer. Affiliate marketing has been around for ages, hasnt it? how much time an agency can save your business here. Weve been in business for six and a half years and have gone from the biggest budget being 5k a month to millions. That way, you ensure your company receives the exact services and exposure youre looking for, which helps you work towards your digital marketing goals. An influencer marketing campaign on YouTube, for instance, will cost more than an influencer marketing campaign on Twitter. On average,influencer marketing agency pricesrange from$1000 to $18,000 per month. , execute that strategy, and manage their influencer marketing campaigns. has a different audience type and creator resources vary, too, from platform to platform. To structure the fee, a social media agency will prefer a fixed fee, performance fee, or project-based fee structure. You can also run into this issue outside of seasonal campaigns if youre interested in an influencer thats particularly popular. The resources available to your influencer marketing agency can affect pricing too. So, here is the big question. According to this source, the top 5 social media platforms for influencer marketing are: Well take a look at the average payment on each of these platforms for influencers of each of the levels we outlined earlier. While an exclusive agreement offers value, it also comes with a higher cost. As such, it really helps to think about your budget before you start looking for influencers. According to the Influencer Marketing Hub, the global value of influencer marketing is expected to reach $9.7 billion in 2020. The specificity, persuasive potential, and search engine friendliness of blog posts are obviously of high value when trying to influence potential buyers. Agency introductions This is when brands give an influencer access to their social media channel of choice. So, what are those key factors? Sponsored content is an influencer partnership you can leverage whether or not your brand has a lot of content ready to share. You can also take a look at the industries favored by an influencers audience to make sure that it makes sense to hire them for your brand. They are more accessible (and affordable) just like you and me. Influencer marketing works because the stars of YouTube, Snapchat, and Instagram are able to sell the attention of their followers to advertisers. It again becomes the discount option at the power level, barring Instagram Stories. Say influencer, and most people at least for now will think of an Instagram influencer. Perhaps we might assume a certain expectation that YouTube videos would have slightly higher production values than the more personal/intimate format of an Instagram video. Depending on your business, industry, and competitors, you may want an influencer to promote your content exclusively. Listen to article These influencers can earn upwards of $10,000 per post. Think of each use as an individual productonce youve used the product up by having the influencer post a video about your brand to their Instagram account, you have no product left to use in your Facebook ads. WebFX reckon you might pay $10 for every 1,000 views for Snapchat influencer marketing, up to $10,000 for a Snapchat influencer delivering 1 million views. If you spend $1,000 and get back $2,000, you may decide that another marketing channel gets you a better return. However, the price point can fluctuate for celebrity influencers with more than one million followers. If they have that many followers, theyre probably well-known outside of social media. All rights reserved. Today, plugging Instagram, YouTube, and TikTok influencer marketing components into an app marketing plan has become the norm. $2,500 per post of an influencer with 100,000 to 1,000,000 followers. Instead of charging a flat fee, most influencer marketing agencies will charge a percentage of your campaign budget. to share or engage them to create and post content for your brand. There are two main ways an agency will charge for this: a flat rate fee or a percentage of ad spend. Nonetheless, the content they post is aspirational. Average cost of a paid post per platform, 2014- 2019, 2021 ($). Learn what you should pay an influencer by platform and post number in this video and pricing guide. The upper limit of campaign spend, our sources tell us, is far more variable. This is largely based on how many followers or subscribers the influencer has and how many they have the potential to reach. Our study found that the average prices for SEO are: For specific SEO projects, local SEO came in the cheapest and eCommerce as the most expensive. This price increase can result from a few factors. So, how much does YouTube influencer marketing cost? . Ready to jump into influencer marketing? For whatever reason, according to these YouTube influencer marketing pricing stats, it seems you will pay more for a micro-influencer than for a power-influencer. A snap from an influencer with 50,000-500,000 followers would be more like $1,000. On this platform, your business can find and connect with relevant influencers quickly. There is no minimum spend, however there is a place where it makes sense to create efficiency. It works just as youd expect for influencer marketing: an influencer promotes a brands product and gets a commission based on sales through the influencers platform. Some might use a flat-fee structure while others charge a percentage of your campaign budget. Thats because influencers often charge on a per-post basis. You need to decide whether you are comfortable paying on an affiliate basis, fixed payment, hourly rate, licensing deal, or a combination of above. To make sure that an influencer is requesting a fair rate, brands should look at: One of the best ways to determine if youre paying the right amount for an influencer is by measuring your influencer marketing campaign ROI (return on investment). This is standard economics: high demand leads to higher rates. You can opt out anytime. Sorry, no results have been found, please try other search criteria. Some influencer managers may ask for a monthly retainer if the contract involves helping you with content creation and brand-building activities. YouTube was, along with Instagram and Facebook, one of the earliest platforms for the Influencer phenomena to emerge. According to InfluencerMarketingHub, TikTok influencer post pricing looks the following. How Much Does Social Media Advertising Cost in 2023? Since these campaigns are promoted through social media, we work with influencers. On average, influencer average management charge ranges from 10% to 20% of the brand deals. Best Tax Software For The Self-Employed Of 2022 Income Tax Calculator: Estimate Your Taxes Micro influencers: 10,000 to 99,000 followers. In the 2017 UK eMarketer survey, marketers said they would pay 1,351 ($1,779) for a micro-influencer tweet, and as much as 64,798 ($85,339) for one from a celebrity. You can, however, see a users Snapchat Story view count. For example, if an influencer agency charges a 10% fee and a brand pays an influencer $10,000 for a campaign, the agency would make $1,000. The period leading up to 2019 was particularly frantic, with a 1500% increase in searches for "influencer marketing" between 2016 and 2019. Ready to improve your visibility and brand authority? Thats why influencers on the platform charge an average of$25 per post, per 1000 followers. Prices dipped in 2018 to $4,085 and rose up to roughly $4,500 in 2021 again, the existence of TikTok leaves YouTube a smaller part of the influencer marketing pie. How much does social media influencer marketing cost? As a brand ambassador, influencers will consistently share videos, posts, images, and more about your brand and products for a lengthy period of time. Influencer marketing has become a key marketing channel in the 21st century. Thinking of hiring a marketing agency but not sure about how much it will cost you? You are here: Home. Check out our full terms and conditions of service and our privacy policy. The industry is growing at a CAGR of 43.2%. Sitemap. ROI is the percentage or dollar amount your brand gets back from your investment. Thats why companies create influencer marketing campaigns. In 2021, most clients use influencer marketing as part of a mix, alongside other activations above or below the line. Unfortunately, it's hard to say. And not every business enforces a minimum spend. A. He says: Anything less than that, its quite hard to move the needle for an influencer campaign and see real results.. The Simple Guide to Google Ads Management. While the cost of a Facebook influencer post cost more in 2019 than it has in previous years, the cost has not followed a steady upward curve. In reality follower count will be higher, thus making Snapchat the cheaper option. To take a more end product-focused view, marketers utilizing YouTube influencer marketing might expect to pay $50-$100 for every 1,000 views. spend, its going to be a lot harder to figure out if the influencer you like is going to fit in your budget as long as you need them. When we reach 1 million its a bit more complicated, given the level of celebrity. It works just as youd expect for influencer marketing: an influencer promotes a brands product and gets a commission based on sales through the influencers platform. With influencer marketing, as well as its pricing, encompassing so many factors, a lot of businesses partner withinfluencer marketing agencies, like WebFX. For our tier one brands this needs to be 20%. Need specialist help without hiring someone new? Referring back to the more precise eMarketer/Klear stats, we again see that celebrity influencer marketing commands a considerable pricing premium over mere mortal influencers. While our list doesnt cover everything that goes into determining how much an influencer might charge, these are the things you can count on to have an impact: Lets take a closer look at these parameters and more so you can get a better idea of what it is youre paying for. Introducing these categories lead to the creation of influencer rate sheets for posting on various social media platforms. Tottenham and England footballer Harry Kane was first. That said, pricing is relatively similar between the two video platforms at the power influencer and celebrity level. Discover how we can help reach your target market bycontacting us onlineor calling us at888-601-5359! The Average Cost of UK Marketing Agencies in 2021. If you plan to repurpose an influencers content, be sure to discuss that with them ahead of time and outline the terms in the influencer contract. A few factors can shift this price point, including: While more expensive than other platforms, blogs can deliver the best results. A celeb snap would cost 52,702 ($69,414) not cheap, but also the lowest cost celebrity influencer marketing rate available in this market. Its also why companies with higher-priced products or services tend to pay more for influencer marketing. Nearly every agency has minimum advertising spend per client before they are onboarded. Influencers often have a presence across platforms, from Facebook to Instagram to Snapchat. There is a fine line between legal requirements and the marketing needs of wine. This data was gathered from a range of freely available sources and online pricing information, as well as confidential submissions from various UK based agencies and clients. With these partnerships, influencers have probably been using your products for a while and are already excited about your brand. Komodos co-founder Freddie Strange says the agency works with brands whose spend reaches into the millions; the agency typically works with clients in the travel and fashion sectors. Two travel bloggers with a follower count in the 50,000-100,000 bracket (micro-influencers) charged $500 per post. The amount you should budget for influencer marketing is largely dependent upon the, goals you want to achieve with your influencer marketing campaigns. How much do influencer marketing agencies charge in India? Using their blog, influencers can reach, connect, and chat with your target audience in new ways. With her 82 million followers, 2 million average Likes, and engagement rate of 2.7%, she could be raking in $162,666 -$271,110 per post. You can also discuss your desired price and deliverables before you sign an agreement. For example, lets say that you want an influencer to create a post for Instagram and then share that post on Facebook. Recent studies show that most influencer marketing agencies charge around 5% of their client's revenue to be an average cost for their services. Several global influencer marketing agencies shared their minimum campaign spend requirements with us - that is, the least amount you'd need to lay down to access their services. Spending on influencer marketing has rapidly grown over the past two years. It goes without saying that there are significant differences in the scale of Instagram influencer marketing which is of course part of its appeal to brands. For example, if youre a manufacturer of running sneakers, you have a ton of niche markets, including: As a part of yourdigital marketing strategy, you can approach influencers in each of these markets. For larger businesses, social media marketing agencies typically charge between $5,000-$10,000 per month. In this situation, you might want to ask the influencer to sign a non-compete agreement or exclusivity clause with their influencer contract that will prohibit them from promoting a competitor for a certain period of time. TikTok is pretty new to the influencer game, so theres no real neat and tidy way to determine how much influencers earn. However, you might find more luck with a freelancer for this service. ROI is the percentage or dollar amount your brand gets back from your investment. It does not quite follow, however, that more followers = higher marketing expense. Paid social media services are all about building creatives and paid campaigns across social media accounts, including Facebook, Instagram, Twitter and more. Influencers also must pay their agent commission, so their rates increase to cover that additional cost. In May 2021 the mega popular social media platform app was the most downloaded app, beating YouTube, Facebook, Instagram, WhatsApp and Snapchat. But, its important to remember that costs vary depending on your industry, content needs, social media platform, reach, engagement, and more. Google and the Google Logo/Google Ads Logo are registered trademarks of Google Inc. Facebook and the Facebook logo are trademarks of Facebook Inc. Join our Digital Marketing Facebook group, Get the latest industry news and discussion from our expert team, Network with like-minded business owners and exchange tips and advice, Learn the best Adzooma tricks and techniques from product specialists, Find out about new features as soon as theyre released. Exclusivity, however, is not a long-term agreement. Another influencer with slightly fewer followers (though in the same range) told Later that they would charge $1,000 per Instagram post, $200 per Story, and $2,000-$5,000 for a 60-second video. Which audience marketers are trying to reach, the type/quantity of media, levels of engagement, and many more factors must be in consideration when establishing influencer marketing pricing. Of course, follower count is not the only variable which might affect the cost of Instagram influencer marketing pricing.