For more information, check out our, 13 of the Most (& Least) Successful Brand Extensions to Inspire Your Own, capture the second-biggest slice of the cold cereal market share, the third-largest slice of the oral care market, seventh-largest slice of market share in the global lawn mower industry. Post author: Post published: June 8, 2022 Post category: female personal trainers near me Post comments: pete quaife height pete quaife height As athletes salaries and endorsement contracts skyrocket, so does their cultural relevance. Now is your time to get ahead of the game. All these different situations can determine the route you take when it comes to branding or rebranding. Procter & Gamble (P&G), for example, does this well with the Pampers brand. Disney is an American mass media and multinational organization headquartered in California. An excellent example of a line extension is when soft drink companies introduce new flavors to their existing drink lineup. Their seems to be a little bit of a stigma for everyday women exercising and feeling comfortable doing it. For small to medium-sized brands, getting an athlete to promote your brand may be difficult due to the costs associated. Through this, Gillette aimed to expand its customer base by targeting the female demographic and creating shaving products customized to their needs. The technical storage or access that is used exclusively for statistical purposes. There are several types of brand extension strategies. In this article, youll learn more about what a brand extension is and see examples of extension ideas that could inspire you. Thats not to say you shouldnt try and expand your brand if you have the opportunity. Amazon is an e-commerce retailer with headquarters in Seattle, USA. When you are trying to recruit the next best prospect, having a strong relatable message could be a deciding factor that brings a recruit to the college. Throughout the years, countless brands have opted to extend their brands via art exhibitions in fine arts museums. Privacy Sports branding is everywhere. What benefit would a consumer derive from this new brand or product? The list is long, the designs are memorable and clever. During the late 90s, the wrestlings Attitude Era was in full swing. Team owners have began to invest in multiple teams. When it comes to branding, every detail matters. Naturally, that kind of unrelenting pressure results in growing pains from both personal and marketing standpoints. I mean when have you ever seen a raptor in Toronto? Consumers trusted Levis to produce durable clothing that could endure the wrath of mother nature, but, for that very reason, they didn't trust them to deliver high-end tailored suits. These brand extension examples show how well-established companies use it to target a wider demographic and can either be related to or different from the parent product category. James has begun the process of building his own entertainment empire, Spring Hill Productions (named after the housing project he lived in with his mother during grade school), that handles projects both for and about him. You had characters like Stone Cold Steve Austin drinking beer, half naked women wrestling, and violence and swearing through the roof. This became a massive problem for the World Taekwondo Federation. Take Broadway Joe Namath, for instance, who built his image around fur coats and finger-wagging swagger. Although Colgate did well by extending its brand and creating different oral care products, it failed to enter the food space. Brands that use company authority extensions usually have a high level of authority in their field or industry. They seem to utilise printing and creative flair to their fullest. His personality has been a constantly moving pendulum between brusque and affable; withdrawn and effusive. Does it make any logical sense to start marketing a new product to my customers? If you do, you run the risk of diluting the overall goal of becoming a recognised brand. Even though Pillsbury is known for producing foodstuffs, its frozen microwave popcorn couldnt compete with Orville Redenbacher or General Mills Pop Secret because its product positioning of being frozen for freshness didnt offer enough value. Titan is an Indian company specializing in fashion accessories such as eyewear, watches, and jewelry. (adsbygoogle = window.adsbygoogle || []).push({}); Top brands: Puma, Nike, Red Bull, RePlay Jeans, Diesel Fragrances, Qatar Airways, DAZN, Triller, Top brands: Tommy Hilfiger, Mercedes Benz, Gran Turismo Sport, Bell Helmets, MV Agusta Motorcycles, Monster Energy, IWC, Sony, Bose, Petronas. Are there any sports branding projects you think weve missed? But unlike, say the Tokyo Olympics, which has a fair amount of creative leash to run with, the Rugby World Cup has a particular style and when it comes to the logo a particular shape and system to keep to. Red Bull have been one of these brands. Now this isnt a totally new idea, to some extent the American main sports have been doing it for a while, the basketball and ice hockey have development leagues where most major league teams have a minor league team with similar branding. Here are a few that have been the most exemplary at turning their on-field/ice/court excellence into self-brandingexcellence. you will learn more about brand extension and see a few clever examples to learn how you can do it too. Since then, shes moved on to the big screen with roles in such high profile movies as Pixels and 7 Days in Hell. Featuring orange juice as its flagship product, Sunkists brand has associations with oranges, health, and energy. In fact, one visit to her websitereveals several aspectsmore commonly associated with corporations: documentation ofher minority ownership of an NFL franchise, a highly professional and consistent blog presence, and even an outline ofher many successful humanitarian pursuits. Although Star Wars was popular among adults when the movie was first released in 1977, many children didn't like it as much. Even though all proceeds from the special went to the Boys and Girls Club, the public was still annoyed. Even more so if you run a sportswear or fitness brand. athlete brand extension examples. June 15, 2021, Published: In fact, here at Hollywood branded, we can help you with that. An example of line extension is when an ice cream brand introduces new flavors to its existing lineup. athlete brand extension examples. Go Her performance was so good that it earned her a Golden Globe nomination for Best Actress. Using a painted basketball and what I imagine some DIY clothes, an identity was created. Brand extension is an efficient marketing strategy, allowing companies to launch new products under the same brand name. The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user. Sometimes it is necessary, or something that is wanted, but its not a step to be taken lightly. A line extension is a form of brand extension when a parent company or brand launches a new product line that is similar to or adjacent to the existing category of products. So, how has he pulled it off? Strong imagery is an important part of sport. Nike Brand Extension. The potential logo has some really nice subtle touches, the Herons have interlocking legs which create a M and represents unity in the city and football itself. Considering that toothpaste and toothbrushes make more sense together than toothpaste and lasagna, it was a much easier hill to climb. Although quite elusive, this lovely bearded man can be spotted in any country in the world at any point in time, having already visited over 25 countries by the ripe age of 22. They have practically spread into every extreme sport thinkable and many other sports. Disney is an example of a brand lifestyle extension since it attracts customers through its brand name to sell products that are unrelated to each other. Improved brand image: By leveraging a trusted brand name and persona, brands can improve perception and overall image to both existing and potential customers. Cadbury eventually sold Smash in 1986, over 20 years after introducing its instant mashed potatoes to the world. The new brand messaging is focused on passion, the key moments in sport that thrill and change history. LeBron James is arguably one of the most successful professional athletes and a large part of his success comes from his personal athlete branding. However, the coffee brand decided to expand and diversify into energy drinks, milkshakes, and cold coffee. Well, Tesla did it. Then realised they were all by the same agency. The mixture of the bright red and the multiple colours and shapes that represent the Olympic colours, work hand in hand to create a strong and hard hitting brand identity. 154 Examples of Brand Attributes John Spacey, August 05, 2022 Brand attributes are words that describe the basic personality of a brand. He was so wary of backlash that he was apt to simply shut down his personality as a defense mechanism. Reese's Puffs Cereal When something is impossible to ignore, it either succeeds dramatically or fails miserably - there is no middle ground. There are a lot of celebrities and personalities who created . Arm & Hammer has successfully extended its brand from an odor-neutralizing baking soda to laundry detergent, carpet deodorizer, and even cat litter. Typically, organizations use celebrity endorsements or. As digital music files went mainstream, people needed music devices to listen to them, hence the iPods invention. In certain industries, barriers to entry are high. The brand became known for its stylish and quality over-ear headphones, so when the company released other products, like earbuds and speakers, customers trusted the brands expertise in the audio field enough to be confident in purchasing the new items. Although Steinfeld is mainly known for her acting chops, her singing abilities bolster her esteem as a performer and stretch her brand to more audiences and fans. Mars is an American confectionery manufacturer specializing in chocolates, pet food, and other products. 8 Of The Most Clever Brand Extension Examples, Dove is a well-known hair and skincare brand, This is a classic brand extension example where businesses leverage their. The common denominator between all of Virgins products was its portrayal of a lifestyle that interrupts the status quo. Read also: Understanding the 4 Key Steps to Brand Development: A Brief Guide. But Gillette later introduced shaving products for women under the name Gillette Venus.. Reeses Puffs was my favorite cereal growing up, so I might be a little biased here. Such brands enjoy a positive reputation and a significant market share. The stripped back logo gets straight to the point, shedding unnecessary bulk. This is a form of line extension since Titan focused on extending its parent product category into other types of fashion accessories. Amazon now sells all kinds of products on its e-commerce platform and provides services such as cloud computing, online advertising, video, music streaming, and artificial intelligence. Brands realize how much sports fans love their sports heroes and are willing to put up a lot of money to get their brand in front of those cheering fans. 17 Winning Examples of Sports Branding Sports branding is everywhere. This clearly wasnt a one-off. In applying the schema to the athlete brand context, we consider athletic . So with college teams, your brand messaging really comes into play. Here are a few examples of brands that have made brand extension mistakes and the lessons you can learn from them. Ideally, this method works best when brands release products or services that are parallel to the ones they already offer. Otherwise, you cant brush your teeth. presence. Couple this with big bold brand messaging, and the brand breaths a fresh life into a ever-growing sport in the UK. But one product line that isnt the best fit for its brand is an underarm deodorant spray. The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. Its that shes also just as accomplished as a singer. Sunkist produced vitamin C tablets that spawned an entire arm of business dedicated to vitamins and supplements to both bolster and leverage this association simultaneously. While his acting tends to be a bit stiff by professional standards, hes good enough to pass. This is not only a good branding strategy, because it gets your fingers in plenty of pies, but I think the football teams branding look great. An example of a brand lifestyle extension is that of Tesla, an American automotive and clean energy company. While a brand extension has its benefits, you also need to know that extending your brand into unchartered waters would also come with challenges. 6 Steps To Safeguard Celebrity Endorsement Partnerships, Agency Interview: Los Angeles Business Journal Celebrity Swag Bags, Cause-Related Marketing Campaigns Getting The Celebrity Treatment, 8 Steps To Inviting A Celebrity To Your Event And Saving Some Money In The Process. In the pros, athlete content goals focus on creating a desirable personal brand and digital presence first, backed by social metrics such as followers or likes. In the age of reality television, celebrities from all walks (and all industries) are subjected to the Kardashian treatment, whether they like it or not. James took a lot of heat for the move, as it came off as big-headed and insensitive to the fans he would be leaving behind. Smash, its instant mashed potato brand, actually reached mainstream success, but it was at the expense of lowering its flagship products perceived quality. First, he has embraced his funny side. When it started producing low-end food products, like instant mashed potatoes, its not surprising to learn that its association with the finest chocolates weakened. For example, Nike, a sports brand, creates various equipment, wears, and other sport-related products that complement each other. Athletes and athlete-loving brands, you can now create your own athlete-inspired logos without a professional designer. Harley Davidson T-Shirts 3. Speedo sells swimsuits as well as complementary wear, including swimming goggles, swim caps, and bathing suits. Sure, sticking your popcorn in the freezer is convenient (I guess), but that benefit pales in comparison to enjoying a better-tasting popcorn.