If you are a long-time Cranky reader, then you know that I believe authenticity is a key component in advertising. Brad, thank you for your thoughtful comment. Im all for diversity, but cmon, throw a skinny white chick a bone: I cant picture what light summer clothes will look like on me if every single model is dark-skinned, has a gorgeous mass of curly hair and a booty that everything looks good on. Just look at the money they control, ungodly amounts. Advertisers are trying to focus more on diversity DEI roles increased 113% across industries from 2015 to 2020, but many DEI roles in advertising are functions of human resources. Its so insulting to reality. I agree with the commenter who said Maybe use no actors, there are some out there that are well made and entertaining.. Id like to blackball every company stuffing this crap down my throat but where would I go. Based on pure US census data a commercial with 10 actors should have: 6 whites, 2 hispanics, 1 black, 1 other. White kids, really all American kids regardless of race, are being Blacked/Africanized we can easily see. Also, TV ratings show a slightly higher audience for minorities, but whites typically make up a majority portion of overall ratings. The healthy choice, I think, is to get off of social media. Need to tell that to the UPenn swimmer Lia Thomas about the annual prostate exam!! This was the first tournament comprised entirely of transgender and nonbinary players, with around 80 participating! This is not authentic. And the further on the holiday season it goes, it seems only black people celebrate Thanksgiving and Christmas, oh unless they have white family or neighbors who they graciously invite over. Microsoft censors 80% of my posts replying/responding to obvious left leaning readers/posters trying to give my conservative opinion/side & they constantly censor me. Our culture now is for everyone to whine and fight anonymously online against each other whether its based on race, gender, age (those damn millennials), sexuality, etc. But the problem is, ALL the ad agencies are also doing this.. in concert with ALL the corporate brand executives. Let me tell you how I think this is all playing out among the American public: As for the rest Asians, American Indians, Alaskan Indians, Pacific Islanders Im sure theyd like to see more representation, too. As is Jardiance Ron. Hes whiter than just about any white person you know. The findings are simply not believable. Why is this happening? But most people dont see this. are there no non-black actors applying for a paying gig to be in Gain commercials? I never use this word about Disney that Im about to because my mother taught me that it was a disgusting sexually connotated word that a lady would never say but you know, Disney SUCKS!!!! Are black people the only ones who blow their nose, take cough medicine, buy insurance? Its becoming like the Soviet Union where art creation was greatly restricted to party members and those who followed the narrow political agenda. Excerpt: Woke capitalism is corporate Americas attempt to profit off of Millennial and Gen Z activism, often passive keyboard activism . If we are somehow suddenly expecting the world of advertising to be fair, balanced, and perfectly representing the ugly masses.. well, thats not going to happen and never has. Why do we constantly try and guess? Facebook is as unreasonable as Twitter, its just more successful because, despite his many other flaws, Zuckerberg bears a slightly closer resemblance to a book than Dorsey or those now in charge at Twitter ever did. I hate to say, but I think it truly fuels the fire for even more racism. Last thing the diversity officer in major companies that must approve all advertising is root of the problem. White guys are out. Yes, societys current obsession with grrl power and myriad forms of gender bending is on full display in todays advertising. Though I will say that Ive been seeing more Asians in commercials than whites now. Hell, I have a hard enough time dealing with all my own female hormones and emotions I dont need another girl in the house to contend with (I have two little girls who will soon enough be teens with hormones Ill have to handle as well!) This is far from reality. These companies are so worried that their Hispandering will all be wasted if someone doesnt realize that the people in the commercial are Latino that they have to yell out loud to consumers : Look, we care about Latinos, too!. If your employees represent different genders, ages, races, political beliefs, ethnicities, physical abilities, sexual orientations and so on, your campaigns will be authentic without even trying. Sound familiar, folks? What exactly do you mean? It really has very little to do with cultural norms and more to do with economics. (Facebook Advertising) 9. If they fail, they will ultimately find themselves facing justice for their many crimes and forced to pay for their misdeeds. 2. I think the problem for most people comes when they perceive that brands and advertisers are purposefully using their commercials to push social and political agendas. Get the best people, dont create some arbitrary demographic mix. While Matthew Quint, director of the Center on Global Brand Leadership at Columbia Business School, agreed more diverse races and gender identities are appearing in advertising in general and. LBJ himself said about this act in 1964, we have the [black] vote for the next 100 years. But even a decade after this atrocious act, I can remember working side by side with many, many blacks at a Houston oil refinery who just wanted to provide the best they could for their families. Thank you! Who is committing the crime currently?.. A breath of fresh air. And, guess what? Its not from the big companies and not network or mainstream cable providers. Once Tom Cruise and Brad Pitt have made their exits, I can almost promise you White male representation as the main leads will be over forever. Photos courtesy of the individual members. Ive been retired for 9 months now and I have been watching a lot of TV lately. The Oscars So White thing always makes me laugh the members of the Academy are complaining about the people they vote for. I grew up in a Texas County with a 62% black population. Different strokes for different folks, Bob, but you have to admit, the man knows the Constitution. As a Communications major in college in the early 70s, Public Relations courses I took stressed the importance of quickly putting a lid on any negative news on your client company, being transparent in what happened, getting it quickly under control, and telling the public how you were correcting the situation. When I say normal, I dont mean this in a derogatory way but normal as in real life normal. Like with so many things in life the pendulem has over swung in an effort to correct an issue. I wonder if I should write to the ad agencies. Its got to the point that when these adverts appear I have to censor them if my impressionable kids are watching as they think if its a TV advert it must be true. Every other commercial shows father/daughter interaction. That is my decision and I am very happy about it!! In answer to your question, its both. I think it is multifactorial but I see globalist propaganda as the main force.
Diversity of All Kinds: What US Advertisers Are Still Missing Someone should research who is actually creating these ads! oh yeah, ive noticed that. At some point there will be a backlash for these companies who try to portray average Americans in a very disingenuous way. If they can disenfranchise white people and make us feel demoralized and that America isnt our country any more, then it strengthens their hand. . But again like me, their assets were all in their land. Hed also probably think 1/3 of relationships are interracial, 25% of people are LGBT, all white men are either evil or stupid, all women and PoC are virtuous and intelligent, etc. Gay couples have no business in shows aimed at three year olds. (Hello, New Jake from State Farm.). What is driving this discrimination? Thats why Im voting for the D. Thats the political mentality of so many of us. https://en.wikipedia.org/wiki/Girl Now theres an idea, Jay. Hispanics and Latinos are seeing themselves represented very little in advertising, which probably has them feeling pretty slighted given that they account for nearly 20 percent of the population and. The overall ethnic skew of the marketing/advertising industry is more diverse than ever, at 30.8 percent, yet despite the progress, there is still work to be done. And luxury car commercials. If Im watching TV, and there are, say seven commercials on before another, often annoying, show promo during the long commercial break, six out of the seven commercials have black people, or mixed couples. https://en.wikipedia.org/wiki/Child And insulting not only to our cultures, but to our intelligence as well. If you get a chance, tell them what you think on social media, too . Powerful words, Will. So while these Ad people pat their own backs about breaking racial boundaries.. they are not being as innovative as they think because they are ALL doing it. Far from being limited to advertising, it is government, healthcare, banking and finance, education (oh God, the public schools and colleges) . I laughed at the commercial showing a black upper middle class family cooking Smores in their backyard. If you are paying attention, you will see that there is a growing faction of people, both white and nonwhite, who are actively cheering on the ethnic and cultural erasure of white people. Now that you are aware, youll start to notice it yourself. The other problem is that all of these ads showing black people arent really representative of black people at all. And I have lots of hypotheses on why but have yet to finalize my theory. And based on the overwhelmingly positive response to this blog post, I would say that there are (thank goodness) many more objective and fair-minded people out there than small, bitter, and confused people like you. Its all getting lame and predictable. Another observation I neglected to mention in my last post. While I agree with most of the above comments, I feel the old mantra comes to mind follow the money.. After all white men have been portrayed as stupid do nothing without the help of the wife in Sitcoms for years, to the point I stopped watching such nonsense. Firms can address these issues as the economy . Its really something how Google tries to hide discussions like this, isnt it? Sure, theres probably a small percentage of black and brown folks who live that way, but it seems a cheat, disingenuous and just plain lazy. The whole you have to be an activist or youre a racist deal is getting old. These days, we are all seeing a hell of a lot of propaganda. But, neither are other labels in society. Im a white senior male and a retired electrical engineer. I am really tired of seeing mainly blacks featured in TV ads! Just curious; has anyone actually done the math? Look at the movies now. Wokeness is not fixing our world or ridding it of inequality; its lighting the fuse on a whole set of new problems, some of which look uncomfortably like our old ones. Now dont get me wrong, I do recognize the population demographics are fast changing, but to exaggerate it like this, I feel, doesnt help matters. "A Diversity Report for the Advertising/Marketing Industry (2021)." I also was curious if others were noticing the same phenomenon. . What youre seeing in many of these ads that are pushing the black person/actor to the forefront are the writers and directors who are predominantly black. So advertising does no good to the advertisers because I flip through all these commercials and TV shows. Thx again for bringing me back to the reality of the situation. Sorry, Carl, but theres only so much I can pack into one Cranky blog post. The home security ads all show white male burglars. Watching commercials on ABC and NDC, I was shocked to learn that ~70% of black families drive Lexus SUVs and live in McMansions, because every commercial I see portrays this to be just normal everyday life in America. I hear the energy rationing could get rough: https://www.dailymail.co.uk/news/article-11173211/Life-Blackout-Britain-Experts-warn-energy-rationing-winter.html. Youre right, Joey TV *is* unwatchable. I have just about quit watching network television. And I am CONVINCED this is due to SPECIAL INTEREST GROUPS and PACs and ACTIVISTS. Thank you! About 20 minutes worth of commercials where white people are degraded. When I approved advertising campaigns for my product lines, it needed to have actors and scripts representative of the target market we were trying to reach. Build and employ diverse teams who think, create and attack problems from diverse perspectives. Thanks for writing, skinny white girl. We all have different backgrounds that make us who we are.
r/TooAfraidToAsk - Has anyone noticed that newer commercials almost Anyone with healthy self-confidence does not require the culture to prop up their egos. Keep watching CNN and MSNBC! Thought it was just me till I saw these posts, I noticed it also after the divider Obama was in charge, think he still is, I dont buy any of the crap they advertise. LGBQT. Forced diversity is not working for me. Ive never gotten that impression. I blame them for many of societys ills. The dilemma we face with reparation, is that when someone feels wronged, and they choose to remain bitter, no amount of apologies and reparations will ever suffice. But even worse is what went on before, during, and after the three matches Serena Williams played. Diversity is great and was much needed in the entertainment industry. Hispanics and Latinos are seeing themselves represented very little in advertising, which probably has them feeling pretty slighted given that they account for nearly 20 percent of the population and their purchasing power is growing 70 percent faster than that of non-Latinos. It is not uncommon for all adverts in one break to have no white males at all. Go to virtually any website from Ralph Lauren to Nike, to even Dale of Norway or Toyota. Far from it. I agree, The advertisers are trying to brainwash our children. If I had to sum up the answer in three words, I would have to say fear, guilt, and social justice.. His firm is huge, and he sees his responsibility in the industry to promote diversity. Here in the Cranky household, we dont turn ours on unless its to stream old movies or TV shows we like. The Adweek article tries to spin this discrepancy by moving the goal posts to talk about the global population (of which Muslims make up about 25 percent), but by the time the reader gets there, the agenda is already clear. I am a 30 year old White woman and its changed so much over the past 15 years. Scratch that. (Wouldnt that actually be misappropriation? So confusing.) I dont need to be told how smart and strong women are, and how dumb men are.