did rebel yell bourbon change its name

Warm finish with vanilla and a hint of black stone fruit. Weve taken everything you love about our Kentucky Straight Bourbon and distilled it into 100 Proof Bourbon, making it even better. The '75' refers to 1975, the year that the ride opened. And of course 'Racer' refers to its ride design featuring two tracks where trains race each other throughout its hilly course. Even though I cant think of a past event where anyone was upset or protested, it could happen. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. An American classic is reborn for anew era of rebellion! You should all be fired. Weller. It was not that; it was the Southern war cry."[10]. Charles R. Farnsley (a former mayor of Louisville) owned the Brand. I suppose if they renamed my beloved American Eagle @SFGAm here in northern chicago, Id be fairly upset. Maybe they should just rename it then - to Rebel Yip - since that is more descriptive of that sound anyway? On this Wikipedia the language links are at the top of the page across from the article title. I certainly wont miss the kind of people who are that offended, by a name change and dont know the difference between youre and your, (as in your pleasing the pc crowd), or dont know how to spell Busch Gardens. TheBand of Rebels program will be revampedand refreshed to coincide with the launches. This is just a (smart) calculation by a company looking to avoid a potential PR crisis which these days comes fast, often, and from ever angle. The film version, by contrast, has the yell sounding as a high-pitched "yay-hoo" repeated several times in rapid succession. General Thomas Jonathan Stonewall Jackson's assault at Henry House Hill. One of the earliest accounts of the yell comes from the First Battle of Manassas (Bull Run) during then Brig. I'm also a huge fan of terrain roller coasters. On this Wikipedia the language links are at the top of the page across from the article title. Distillery: Lux Row (likely sourced from Heaven Hill) Type & Region: Bourbon, Kentucky, USA. . It just felt like another local reference, but not a celebration of the Confederacy. DRINK UP YOUR DRINKING PARTNERS Revel in a range of Rebel WHISKEYS, Which are surprisingly smooth but never soft-spoken. Okay, so this isnt a great sip, but not awful either. And its got a bit of an edge, thanks to the addition of the Confederate flag. Rebel Yells new packaging, innovation and, and spirit to this time-honored brand, as well, as the opportunity to speak to an entirely. Hopefully the wood work they are doing will justify the new and improved name. According to the distillerys tasting notes, it features honey, vanilla and caramel notes followed by oaky tones and a deep, warm finish, and has a suggested retail price of $19.99. Woh-who-ey! The "Rebel Yell" brand was created at Stitzel-Weller in the 1930s (with the idea of distilling it in limited batches for exclusive distribution in the Southern United States). Whiskey Review: Rebel Yell Ginger - Thirty-One Whiskey I cant imagine there are enough outraged people who will boycott a theme park because a ride changes names. Why Changing Rebel Yell's Name is the Right Move The original time-honored Rebel Yell recipedates back to 1849, when it was invented atwhat would become the Stitzel-WellerDistillery. It is high-proof and made from corn. Many Van Winkle fans have also embarked to find old bottles of Old Fitzgerald, Weller, and Rebel Yell so they can try some whiskey distilled when Pappy was running the business. Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. In 2016, construction on the brand new Lux Row Distillery was begun. Its not difficult. It seems, though, that Rebel Bourbon still sources its whiskey from Heaven Hill as the bottle dons the statement bottled for Lux Row Distillers. It works just fine in a mixed drink and actually is palatable on the rocks. Racer 75 is fine, as long as they actually RACE the trains! Like all bourbon, wheated bourbons are still required to contain at least 51 percent corn in the mashbill. Last week Kings Dominion announced that it was going to rename one of its roller coasters from Rebel Yell to Racer 75. I find 'Yell' quite offensive. But it never did any good. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. These bottles may appeal to those looking for a private-label wheated bourbon experience. But as far as affordable bourbon options, Rebel whiskey offers a great learning opportunity. So, if youre new to the bourbon category and want to try a wheated bourbon drinking experience without taking a hit in your wallet, Rebel Bourbon is a great starter brand to give a try. People who don't think it tastes very good refer to it as Rebel Scum. More than 150 yearslater, Rebel Yell is bridging the gap betweenits proud heritage and modern times to honorthe universal spirit of rebellion that lives onin each of us. [6], Another claim is that it derived from the screams traditionally made by Irish and Scottish Highlanders when they made a Highland charge during battle. The Rebels Yell Bourbon was created in 1927 by the Stitzel-Weller Distilling Co., according to the companys website. Rebel Yell was originally marketed as a bourbon for the deep south, but this changed in the late 1980s as it became available nationwide. While he had no prior knowledge of whiskey, he did have some experience. The Lux Row facility has seven barrel warehouses, each with a 20,000 barrel capacity. It was renamed in 2011 after being sold to the Luxco company. If youre looking for the cheapest whiskey to mix with a whiskey coke, Kentucky Deluxe is the way to go. I guess Billy Idol needs to rerecord "Rebel Yell." Finish: Sweet honey and light pepper and spice. The entire Rebel Yell brand has been rebranded in conjunction with the release of Rebel Yell 100. Heaven Hill used to manufacture the 20% alcohol by volume ( (80 proof) spirit under a contract at its Bernheim distillery in Louisville. Weller & Sons until it merged with the Stitzel distillery company which was founded around 1872. For most of its existence, Luxco was a non-distillery producer or NDP which meant they did not own a distillery. Rebel Yell Bourbon is featured in the lyrics to "Honky Tonk Hell" a song performed by, This page was last edited on 8 February 2023, at 18:06. Barrels were most likely transferred to the Luxco facility, where they were bottled and shipped to market. Billy Idol wrote the song because of the bourbon. It might not be an everyday sipper. Well I am sad to say that after being season pass holders for 20+ years my family will NOT be returning this year! The company statement is fairly short on details about the expression, but weve reviewed previous editions, and this one looks to be similar: a higher-end, older, single-barrel version of Rebel Yell bourbon, part of an ongoing effort (along with the several redesigns the brand has undergone in recent years) to revamp the brands hard-partying reputation. Risk takers, rule breakers and noise makersunite. Edit: Watching this yo-yo up and down has been hilarious. I've got a few atop my fridge, one small batch and 2 bourbons 500 bucks for the lot. Recently, we reviewed Kentucky Deluxe, but we needed a little hiatus before hopping back on the wagon of bottom shelf whiskey. I actually went to the store today to buy some bourbon as my 1.75L bottle of Rebel Yell was finally getting low. Blood Oath, David Nicholson, and Ezra Brooks are just a few of the brands produced by the company. Not sure if you're speaking in generalities, or if this is aimed at me. Rebel Yell (bourbon) - Wikipedia Weller. If youve got a problem with a brand distancing itself from the CSA then youre the problem. Awww poor baby. Yeah, Oh im sorry for being an activist SJW hybrid, Racer 75 is a stupid name and not catchy, Apple Zapple is catchy but not Racer 75 Kings Islands Racer is catchy because it is simple. We have to acknowledge and accept our past. Some Texas units mingled Comanche war whoops into their version of the yell. The Luxco distillery is located in Louisville, Kentucky. As a no age statement or NAS whiskey, Rebel Bourbon does not disclose the age of the barrels used for each batch. He found two historical recordings of two different soldiers from two different states (North Carolina infantry, and Virginia cavalry), and he claims they sound nearly identical. The yell has also been described as similar to Native American cries. Overall, Rebel Yell is an entirely expected Kentucky bourbon that lends itself better to throwing back than truly enjoying. Rebel Yell Kentucky Straight Bourbon Review | Breaking Bourbon If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal). Do you wish theyd keep the name. Whiskey Review: Rebel Yell Kentucky Straight Bourbon Whiskey Rebel Yell Has a Cool New Look and Two New Bourbons 111 Reade StreetNew York, NY 10013Phone:212-240-9194, Hours:Mon-Fri 4 pm - 4amSat 5 pm - 4amSun 4 pm - 2am, Penelope Bourbon Distillery: A Tradition Of Excellence, It Is Perfect For Sipping Neat Or On The Rocks Wathens Bourbon: A Kentucky Tradition. . The distillery was founded in 1888 and originally known as the Stitzel-Weller distillery. One last piece of news from the Kentucky distilleryRebel Yell 10 Year Single Barrel, which debuted back in 2016, will be available in a 2,600-bottle run this year. In the end, the ride experience is still the same. By using this site, you agree to our Terms of Use. But more importantly, we cannot white wash history (forgive that wording, please!). The companys brand was acquired by the David Sherman Corporation and renamed asLuxco in 1999. The distillery is located in Bardstown, a town known for its bourbon heritage. Then post them to secondary sites as Dusty's or old label bottels for 2000% the price. This drink is smooth, simple to drink, and it has a 100 percent proof that will keep you warm all night. "Rebel Yell will always be Rebel Yell. After the Stitzel-Weller company broke up in 1972, Rebel Yell was purchased by David Sherman Corporation, now known as Luxco. (The best illustration of this "true yell" which can be given the reader is by spelling it as above, with directions to sound the first syllable 'woh' short and low, and the second "who" with a very high and prolonged note deflecting upon the third syllable "ey."). I for one am glad they did. Fifty years later, that pissed off quite a few people. Imageused underCCby Mr. Gray. Luckily, the booze biz is a large and dynamic industry built for people with eclectic tastes. Imagine how much the 'woke' folkswould flip out if they saw the old Rebel Yell labels! Quick everyone buy up the Rebel Yell bottlings before they are gone! Luxco recently released a Rebel 10 Year Single Barrel Bourbon. From there, most bourbons will contain malted barley, and rye. It started with a new bottle design and a new marketing campaign. Some examples of other wheated bourbon products include Makers Mark, Larceny, and W.L. In addition to the flagship Rebel Bourbon, there are multiple line extensions to the Rebel Yell bourbon family. By adding the new capsule closure with hints of silver and updating the label with bolder lettering, the new Rebel Yell look aligns with the brand attitude, said Eric Winter, whiskey brand manager at Luxco, in a prepared statement. As someone who grew up an hour from the park and rode Rebel Yell countless times, I thought Id give my personal take. I can appreciate why some people are upset though. Yes, I305 is catchy, but it cant be applied on to every coaster, also, this is 90 feet tall, not 75, Oddly enough, as a kid, I didnt ponder that names meaning until after I had ridden it several times. When it was launched, it was only available south of the Mason-Dixon line. The Rebel Yell name was inspired by the Confederate Armys use of the word during the Civil War to target markets in the South. After the rebranding, Luxco has attempted to move Rebel up from the bottom of the bottom shelf. The brand was established after Prohibition in the 1940's. This may be one of the most underappreciated wheated bourbons available. Bourbon aficionados may consider the whiskey a little hot when tasted neat in or in a snifter. All retail support materials will be updated tohighlight the new packaging and driveconsumers to the Band of Rebelsprogram online. Style: Straight bourbon Origin: Kentucky Age: 10 years Proof: 50% ABV Price: $60 Release: May 2017 Availability: Nationwide in limited amounts. Confederate soldiers may have imitated or learned the yell from Native Americans. Caramel, citrus peel and baking spice flavors of cinnamon, nutmeg and vanilla. I had to do some sleuthing to see what you were referring to. As lame as Apple Zapple, as the parks wild mouse coaster has been renamed. Kings Dominion's Rebel Yell is getting a name change But I wouldnt protest the park or refuse to ever return there again, thats an overly extreme reaction. Although the recipe for the whiskey dates back to 1849, the Rebel Yell brand was registered in 1936. Especially for those of us from the south. I was in the first graduating class of a new high school in the far south end of town. We all know why your pleasing the pc crowd. etc. An approximation of the yell can be heard in the 1951 film The Red Badge of Courage, starring Audie Murphy. Rebel Yell Launches New Look for Brand Lineup | Kentucky Bourbon Trail Download the Kentucky Bourbon Trail Distillery Map Download Now Join Our Newsletter Mailing List Fields marked with an * are required First Name * Last Name * Email * If you are a human seeing this field, please leave it empty. *Source: DISCUSMembers Only DataR12 Sep 2014 vs. PY. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. Years later, Julian Van Winkle came over to him and said, "Charley, are you gonna use the name Rebel Yell?" Kings Dominion amusement park is quietly dropping the Confederate-themed name of its iconic roller coaster, Rebel Yell, and isn't saying whether the decision is tied to the continuing. With the updated packaging,now is the perfect time to capitalize on thismomentum. They asked him for a demonstration of the rebel yell, but he refused on the grounds that it could only be done "at a run", and couldn't be done anyway with "a mouth full of false teeth and a stomach full of food". The finish is long, warm and interesting in that a touch of spiciness, not present in the palette, comes into play. The offering has gained a lot of media attention, being named Worlds Best Single Barrel and Best Kentucky Single Barrel of 2020 by Whisky Magazine and Whisky Advocates 2017 Top 20 list at No. Aaron joined the drinks industry in 2013. Alcohol: 50%. (Originally published in, This page was last edited on 10 February 2023, at 16:18. In 1984, the brand enjoyed nationwide distribution on the back of the Billy Idol song, which according to legend was about a rowdy night fueled by Rebel Yell Bourbon. Rebel Yell - the Next Chapter in A Storied History Confederate soldiers used the yell when charging to intimidate the enemy and boost their own morale, although the yell had many other uses. Rebel Yell is way better name than Racer75. Sorry, I missed that. In media such as movies or video games, the yell is often portrayed as a simple "yee-haw" and in some parts of the United States, "yee-ha". Units were nicknamed for their apparent ability to yell during battle. Jubal Early once told some troops who hesitated to charge because they were out of ammunition: Damn it, holler them across. I thought that moniker just applied to Ole Miss fans. The water used to make the bourbon comes from a natural spring, and the grain is grown on the distillerys own farm. The brand has changed hands and recipes, but it is a part of American bourbon history. Considering the existence of many differing versions of the yell, it is possible that it had multiple origins. You Might Want To Rethink Drinking Rebel Yell Whiskey. Here's Why This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. And Charley said, "Well it wouldn't be proper since I sold it." The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated 'bonded style' bourbon that retails for about $20 for a 750mL bottle. Someone might need to find something more important to worry about than the name of a roller coaster that doesnt belong to them. Shame on KD. Rebel Yell dropped Yell? - General Bourbon Discussion - Straightbourbon.com Its a cheap bottle of whiskey and it tastes like one, too. The 10 yr is rebranded on the desktop site. In this Rebel Bourbon review, well discuss the history, price, tasting notes, and more. In 1972, the Stitzel-Weller Distillery went out of business. It is only a name. A new bottle extension for the Rebel Yell brand, Rebel Yell 100, is a wheated bourbon that has been specially distilled. Flanked by heavierglass bottles, premium cork closures andembossed labels, the new lineup will increaserelevance for younger audiences and createan opportunity to command a higher pricepoint. Rebel Yell is the name of a brand of bourbon whiskey made in Kentucky. And he said, "Well if you don't pick it up we're thinking of picking it up." Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. They recently dropped the "Yell" from the name. When you get towards that higher end, you start competing with whiskeys such as Jack Daniels or Makers Mark, which Rebel does not compare to. "Charley (Farnsley) concocted it in about 1937, and his uncle (Alexander Thurman Farnsley) owned W. L. Weller, on Main Street, at that time, with the Stitzler-Weller people, and they bottled it for him." 1965. Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. I had to go back and do some sleuthing, because it was one of the first things I noticed, the rebrand of the 10-yr.