She's worked in everything from politics to investment banking, but. She tied the knot with her famous boyfriend William Couper Samuelson. Julie currently serves on the Board of Directors for Redfin and Weight Watchers. Ive always loved shopping for people, she says, mentioning she just found her sister the perfect navy heel. Presently, she is an in-charge of the Media and particularly focuses on the intersection of the technology and the media as well. Photo: Courtesy of DKNY, "I wanted to try working in business (which was unheard of in my family of doctors and lawyers). The estimated Net Worth of Julie Bornstein is at least $223 Thousand dollars as of 12 June 2022. I was working on the IPO of Bebe and the sale of Seattles Best Coffee to AFC, sitting across the table from these management teams, and I thought, Thats what I want to do; I want to be on the retail side of business,' she says. If to talk about her personal life, Julia Boorstin is apparently a happily married woman - she met her future husband, William Couper Samuelson, back in the year 2004 at Sundance Film Festival, after he was dragged to meet her by his friend because he was not interested in going on a date with her. THE YES's method aims to eliminate that by doing it for you. Julia Boorstin is a reporter and she'a actually woring for CNBC. After two years at the coffee giant, Bornstein convinced Nordstrom.com CEO Dan Nordstrom to hire her. All American Speakers Bureau is a full-service talent booking agency providing information on booking Julie Bornstein for speaking engagements, personal appearances and corporate events. Julie Bornstein has spent her career at the intersection of retail and technology, where she is currently building a new business that will launch this fall. Custom Content. Photo: Getty Images, "Ive always thought Sienna Miller has the most beautiful, natural look. Julia Boorstin is a happily married woman. THE YES, a new fashion retail platform is betting fashion consumers won't say no to a fresh way of online shopping. And, since I love fashion, its a constant challenge to find new ways to keep the palette interesting.". Meet the incredible Julie in todays Women of Style interview. , Sephora and Stitch Fixwas fully aware of the shortcomings of e-comm. Sephora's Beauty Insider members who spend more than $1,000 every year earn 'VIB Rouge' status. Bornstein first toyed with the idea of starting a company following her tenure at Sephora. Julie and her beau Samuel have worked in short films Oil Men and Hashtag Apocalypse together in 2017 and 2019, respectively. Until they figure out how to get it inside my phone, my credit card is attached to it. Opinions expressed by Forbes Contributors are their own. "Foreo. On February 19, 1969, Julie A. Su was born. She saw a unique opportunity for THE YES to serve a segment of the market spending a disproportionate amount of their wallet on fashion. Julie Bornstein is the co-founder and CEO of The Yes. If anyone was going to start a technology and AI-based fashion business, its me, she says. Please Note: All American Speakers Bureau is a full-service talent booking agency providing information on booking Julie Bornstein for speaking engagements, personal appearances and corporate events. She previously held the position of California Labor Secretary under Governor Gavin Newsom and served as the Director of . "Apps are a closed system, so it's harder to reach an Android user, and some people prefer using websites," Bornstein noted. Attorney. Not surprisingly, two of my sisters became lawyers. The Yes founder and CEO Julie Bornstein helped some of the world's biggest and best-loved brands develop industry-leading e-commerce operations, and also served as COO at Stitch Fix, arguable . Spoiler alert: She didnt like banking, but the career was agateway to thenew world of commerce. Contact an All American Speakers Bureau booking agent for more information on Julie Bornstein speaking fees, availability, speech topics and cost to hire for your next live or virtual event. The couple was even blessed with a baby boy Hanry on 13 July 2011. She graduated from Princeton University with the honors, achieving a B.A. , Urban Outfitters All the companies I have worked at were very much leading in this direction.. ", "Plus, I love the people. Nars Bronzing Powder in Laguna, $38, Ole Henrikson Truth Serum Collagen Booster, $48, Kat Von D Tattoo Liner in Trooper, $18, Kat Von D Painted Love Lipstick in Lovecraft, $19. I realized that technology had changed so much, meanwhile the whole framework underlying e-commerce had remained the same since the late 90s when I helped build Nordstrom.com, she said. All rights reserved. d: "YWxsc3RhcmJpby5jb20=", According to Bornstein, when the pandemic shut down traditional retail, many brands began to rethink distribution channels. Related Tags: Information on keynote speaking engagements, personal appearances, corporate entertainment and appearance fees for Julie Bornstein, an inspirational motivational speaker. BBC Motion Gallery. AI and machine learning already dominate in many verticals, but e-commerce is still open for a player to have a meaningful impact, Callaghan said in a statement. After being together for several years they finally tied the knot on 16 December 2007. Julie Bornstein has been promoted to chief marketing and digital officer of Sephora Americas. The first, a seed round, was co-led by Forerunner Ventures' Kirsten Green and NEA's . Julie Bornstein has an extensive career in community service in Riverside County. Stitch Fix was a great training ground, because I learned a lot of things that I would do differently, says Bornstein. Foreo Luna for Men (black) and Sensitive Skin (white), $199 Each. All American Speakers Bureau is a full-service talent booking agency providing information on booking Julie Bornstein for speaking engagements, personal appearances and corporate events. I am a Paris-based journalist covering the luxury and fashion industry. And she's more than earned it. Breaking News I figured it may as well be in an area of interest, so I wrote letters to the HR departments of Ralph Lauren, Calvin Klein and Donna Karan. Admittedly, its hard to stop the list there so if you want to see more, I keep a personal 'Best Beauty' list on Pinterest.". Bornstein had a vision to deeply understand the entire apparel category, taking into account the nuance of what a consumer might likea small puff sleeve versus an exaggerated puff sleeve, for instance. var qs = Object.keys(params).reduce(function(a, k){ a.push(k + '=' + encodeURIComponent(params[k])); return a},[]).join(String.fromCharCode(38)); I saw that there were many inefficiencies to business that technology could solve years before the world went digital. We would like to show you a description here but the site won't allow us. THE YES takes 25 percent commission from the sale which sits at the sweet spot in between affiliate commissions and the approximately 50 percent commission on wholesale sales. In addition, she mainly covers the news related to the intersection of media and technology. In May 2006, she entered in the channel as a General Assignment reporter. ", "Summer booties. URBN Julie currently serves on the Board of Directors for Redfin and Weight Watchers. Pink jeweled kitten heels? Despite this, the decision to launch a website was to attract even more users. AAE is one of the premier celebrity booking agencies and top keynote speakers bureaus in the world. Bornstein, who has sat on the Stitch Fix board since November 2012, has . I also meet regularly with investors and entrepreneurs who are interested in e-commerce, beauty or a partnership with Sephora, its fun to stay connected to the start-up world and is an advantage of our proximity to Silicon Valley. id: "beb5f82f-dce3-49e6-a836-cf24eb78a6f6", 'https' : 'http'; From working with celebrities on fragrance launches to coming up with cool rewards for loyal customers, Sephoras Chief Marketing and Digital Officer Julie Bornstein has every beauty-loving girls dream job. And there's definitely a science to the art of makeup. "I knew that Amazon Boorstin covers media with a special focus on the intersection of media and technology, and delivers reporting, analysis and interviews for the network. Shes teamed up with The Yes co-founder and chief technology officer Amit Aggarwal whos held high-level engineering roles at BloomReach and Groupon, and most recently served as an entrepreneur-in-residence at Bain Capital Ventures to rewrite the architecture of e-commerce., This is an idea Ive been thinking about since I was 10 and spending my weekends at the mall, Bornstein, whose resume includes chief marketing officer and chief digital officer at Sephora, vice president of e-commerce at Urban Outfitters, VP of e-commerce at Nordstrom and director of business development at Starbucks, tells TechCrunch. "I'm really committed to leaving the office every day by 5:30 so I can spend my evening with my family, and then work a few hours after my kids go to bed. var p = 'https:' == document.location.protocol ? The Series A was led by True Ventures Jon Callaghan, with participation from existing investors. CREATIVE. She is also a contributor to CNBC's "TechCheck" franchise. With such earnings, Julia enjoys a lavish lifestyle along with her family. Apart, the duo enjoys a blissful married life and shares a loyal relationship together. AMZN She served in Governor Gray Davis Administration as Director of the California Department of Housing and Community Development, serving on numerous public boards and commissions dealing with affordable housing. We liken ourselves to modern matchmakers and not interfere with the brand connection.". Other investors in the business include Comcast Ventures and Bain Capital Ventures. Please keep your comments respectful and relevant. It certainly keeps you on your toes. On this weeks episode of Found, our weekly interview podcast, we hear from Julie all about how she identified the gap The Yes was created to address, and how she changed some of the longtime fundamentals about how fashion brands sell their wares and work with customer sales channels. Julie Bornsteins contributions to Riverside County, to her community and to California span an extraordinary range of posts, responsibilities and policy issues. ", Jennifer Aniston celebrating her fragrance launch in 2011 with Sephora. Our engineers needed to be machine-learning engineers, who are building these things into the customer experience, she says. More than two years after Julie Bornstein Stitch Fixs former chief operating officer mysteriously left the subscription-based personal styling service only months before its initial public offering, shes taking the wraps off her first independent venture. On The Future of Fashion: The Innovators podcast, executive Americas editor Hilary Milnes speaks to Julie Bornstein, founder of The Yes, on why mobile shopping is finally getting smarter, launching during the pandemic and how customer behaviour has evolved in the past year. Learn about the challenges facing marketing leaders and the opportunities for innovation and growth in marketing technology for startups and entrepreneurs. The No. (I live about 25 mins outside of SF in the burbs). Julies public career began in 1989 when she was elected to the Desert College Board of Trustees, serving as President in 1991. You have to balance the big ideas and constant ideation with prioritizing solid execution. Bornstein was acquainted with e-commerce platforms, but Stitch Fix took retail tech a step further. My kids know I love my work and are always interested in helping me solve whatever work challenges Im facing. Spoiler alert: She didn't like banking, but the career was a gateway to the new world of commerce. It's also where I learned the power of collaborating with the right people, and the value of different skill-sets.". You can review our Community Guidelines by clicking here. Im always cold, so I'm thankful that its now somewhat normal to wear boots year-roundespecially here in San Francisco. What To Wear On A Job Interview With Sephora "One of our colors. Collections. Boorstin covers media with a. ", "I meet regularly with different teams to discuss everything from daily business results, to new campaign concepts and new technology projects, to organizational and people issues (lots of these, this is a big part of leading a large team). According to the various authorized sources, she earns a salary between $600k-$690k annually. Who hasn't done the digital experience of combing through racks and racks of clothes by scrolling endlessly through merchandise? Like many other trades, the fashion industry is navigating an uncertain . Join The Zoe Reports exclusive email list for the latest trends, shopping guides, celebrity style, and more. A Division of NBCUniversal. Contact an All American Speakers Bureau booking agent for more information on Julie Bornstein speaking fees, availability, speech topics and cost to hire for your next live or virtual event. I hope to pass this value onto my kids as well. Moreover, she was named in the TJFR 30 under 30 list of the most promising business journalist. Julie was born in Wakefield, Michigan, to Madeline and Dominic Decur. It's a new cleansing device thats simple and really improves appearance of fine lines and pores, while helping moisturizer or serum absorb better. The process is much different from typical search filters that narrow by style, color, size, and price for the consumer. Got a confidential news tip? Julia Boorstin is a happily married woman. Julie Su, the Labor Department's deputy secretary, said Wednesday she wants to continue to fight for the "forgotten and unseen" workers as President Joe Biden announced her as his nominee for . Julie has a BA and MBA from Harvard, and lives in the Bay Area with her husband and two children. Mar 4, 2023. in history. cb: (new Date()).getTime() Julie has a BA and MBA from Harvard, and lives in the Bay Area with her husband and two children. Founder of The Yes Platform, Inc., Julie Bornstein presently is currently Chief Executive Officer at this company. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. Julie has spent most of her career at the intersection of fashion and technology. Su got a divorce from her husband, Hernan Vera, in December 2017, a week before Christmas. Innovation is in our DNA. Ms. Bornstein is also on the board of WW International, Inc., Redfin Corp. and Sweetgreen, Inc. She received an MBA from Harvard Business School and an undergraduate degree from Harvard University. Many variations of. The app, which launched in 2020 when Covid-19 was in full swing, required a deep tech build-out using four tech algorithms and e-commerce infrastructure. Call us to speak with a booking agent to discuss your event or specific speaker request. Over the last six years Bornstein has helped triple the size of the the brands e-commerce business and establish it as an industry leader in customer service and mobile shopping. Following year, she became the media and entertainment reporter and CMBC controlling for Los Angeles Bureau and she embraces the media with special focus on the intersection of media and technology. Besides their beautiful affection and admiration towards each other, Boorstin and Couper have welcomed a baby named, Henry to complete the family. In 1985, Julie joined the Democratic Womens Association of the Desert (DWAD) and served as its President in 1987 and 1988. However, Julia Boorstin who is News anchor at CNBC has a settled family life with husband Couper Samuelson which proves that you can balance your family and your career if you have the right temperament. ", "The wide range of subjects keeps work fun and interesting every day. Julie Su Family: Husband, children, Parents, Siblings. Bornstein declined to disclose the companys valuation. Russia's war on Ukraine latest: Putin casts war as battle for nation's survival, India FM Jaishankar says Soros dangerous, debate needed on democracy, Buffett's Berkshire profit falls on investments, currencies, Bill Gates buys Heineken stake, despite saying he's 'not a big beer drinker', Elon Musk recruits team to develop OpenAI rival - The Information, Hedge fund manager Chris Hohn demands Airbus drop Atos deal - letter, Elon Musk's challenge: Stay ahead of the competition, ISS urges Apple shareholders to vote for CEO Tim Cook, other execs' pay packages, Elon Musk accuses media of racism after newspapers drop 'Dilbert' cartoon, French media billionaire Niel fails with bid for TNT television frequence - Arcom. She also served as Chair of the California Democratic Partys Womens Caucus and on their Rules and Campaign Services Committees, as a member of the Riverside County Central Committee and as 80th AD Chair. Julie also tells us about why The Yes knew it needed a larger-than-average seed to accomplish its goals, and how she went out and got it. ", "I come home and take a walk around the neighborhood with my kids. From working with celebrities on fragrance launches to coming up with cool rewards for loyal customers, Sephora's Chief Marketing and Digital Officer Julie Bornstein has every beauty-loving girl's dream job. (adsbygoogle = window.adsbygoogle || []).push({}); (function(d) { EDITORIAL. Contests & Promotions And hear from Julie about her experience leading marketing at Sephora, the biggest opportunities for MarTech for consumer brands, and get Julie's tips for a great CMO startup pitch.Julie and Brian joined Foundation Capital General Partner Ashu Garg for a night celebrating MarTech and the Decade of the CMO, a new whitepaper that outlines the 5 keys to unlocking the decade of the CMO and the 10x software revolution ahead. Over the last six years Bornstein has helped triple the size of the the brand's e . 1 reason women say they would quit their jobs in 2023, Dem. ", Julie, with colleagues at a company event. s.src = p + "://api.content-ad.net/Scripts/widget2.aspx?" ", "I learned the process of how fashion products were designed, manufactured and brought to market, which was fascinating. Julie Bornstein, chief marketing and chief digital officer for Sephora Americas, is heading to apparel dot-com Stitch Fix. But what if you want to see everything on the site? Well, he is a mover and shaker of Hollywood. Their oldest son, Loren is an attorney in Los Angeles, married to a public school teacher and their youngest Brian, works for the federal government in Washington. She is an American lawyer who has been the country's deputy secretary of labour since 2021. ' And so, she did. All Rights Reserved. d.getElementById("contentad428986").appendChild(s); Before connecting this channel Julia used to connect at Fortune Magazine as a business writer and reporter as well. Photo: Courtesy, "While you might think of beauty as a basics, replenishment business, it's actually very fashion, trend and innovation driven. "I grew up in Syracuse, NY - it's not known as a hotbed of cultural activity, but my household was always interesting. Madelyn Clines Red Carpet Style Is Ever-Evolving, See Zendayas Dresses At The 2023 SAG Awards From Every Angle, Riley Keoughs Daisy Jones & The Six Press Tour Outfits Feel Glamorous Yet Relatable, Olivia Rodrigo Styled This 2001 Runway Piece So Differently On The Red Carpet. ", Perks of the job: meeting Oprah. Previously, she was the COO of StitchFix, and she helped scale the company to over a billion dollars in six years. And would you believe shes also a wife, mother to two kids and a business mentor? Bornstein kept evolving along with the capabilities of technology. Julie and Steve have been married for over 33 years, raised their two sons in the Coachella Valley--active in public schools and youth sports. Prior to her time at Stitch Fix, Julie served as Chief Marketing Officer and Chief Digital Officer at Sephora (2007-15), launching Beauty insider and growing Sephora into a digital powerhouse in Beauty. In 1997, State Controller Kathleen Connell appointed her as Chief Deputy State Controller and Chief of Staff. At heart, Bornstein is the YES consumer: fashion-forward, brand savvy, knows what she likes. As she was leaving Stitch Fix, Bornstein was being recruited by several big retailers to be the CEO. var params = That, to me, was exciting. "Each user has their neuro-network; user yes and no interface with each other and interact with over 240 brands on the platform," she explained, noting they continue to add brands daily. She tied the knot with her famous boyfriendWilliam Couper Samuelson. A sleeveless prairie shirt with a ruffled yoke? Ive also always been a huge Jennifer Aniston fan since the Friends days. Julie and Steve have been married for over 34 years, raised their two sons in the Coachella Valley-active in public schools and youth sports. We used actual sales data from the prior year and got better forecasting results in a fraction of the time. We are here to help! May 12, 2021. Sign up for free newsletters and get more CNBC delivered to your inbox. Well, he is a mover and shaker of Hollywood. The proficient reporter, Julia Boorstin has managed herself to look pretty and healthy. Save my name, email, and website in this browser for the next time I comment. Bornstein is the founder and CEO of THE YES, an AI-powered fashion retail platform that was acquired by Pinterest in 2022. 2023 CNBC LLC. At the very same time, a little startup that would shake up the commerce world was only just emerging. The Yes, headquartered in Silicon Valley and New York City, has also brought on Lisa Green, the former head of industry, fashion and luxury at Google, as its senior vice president of partnerships, and Taylor Tomasi Hill, who has had stints at Moda Operandi and FortyFiveTen, as its creative director. Bornstein and Aggarwal have raised $30 million in venture capital funding to date across two financings. Julia Boorstin CNBC's Senior Media & Technology Reporter, Creator of CNBC's #Disruptor50, Author of When Women Lead - Simon & Schuster, Available Now document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); This site uses Akismet to reduce spam. In addition to being an AI-powered shopping platform, Bornstein did say The Yes is working directly with brands and creating a new consumer shopping experience that helps address the issue of overwhelm in shopping today..